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Puerto Morelos

Summary of Key Points

February 3, 2012

Communication helps organizations and the people in them achieve their goals. The ability to write and speak well becomes increasingly important as you rise in an organization. People put things in writing to create a record, to convey complex data, to make things convenient for the reader, to save money, and to convey their own [...]

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Good Management and Good Communication

January 30, 2012

The principles that help people be better managers also help them be better writers. If you’ve had courses in management, you’ll find many parallels between principles you’ve learned in those courses and the strategies this book recommends. If you haven’t yet studied management, this book will give you a head start on good management techniques. [...]

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Employee Satisfaction Boosts Productivity

January 26, 2012

Honda of America produces cars in Ohio. President Shoichiro Irimajiri said the secret of Honda’s success in this country is its work force “and our sincere commitment to their growth and job satisfaction.”… “I have learned from our associates that without employee satisfaction, we will not enjoy long-term productivity,” Irimajiri said, noting some of the [...]

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Lost Goodwill

January 14, 2012

Whatever the literal content of the words, every letter, memo, and report serves either to build or to undermine the image the reader has of the writer. The people who got the form letter printed in Figure 1.4 understood the basic point. But the letter failed because it was stuffy and selfish. Four different customers [...]

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The Cost of Correspondence

January 2, 2012

Writing costs money. In 1987, according to the Dartnell Institute, the average one-page business letter cost $9.33. Memos cost slightly less, since they require neither stamps nor envelopes. The cost of a letter is lower if dictation equipment is used; the cost of a long letter or of a report is much higher. One company [...]

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The Cost of Confused, Overstuffed Corporate Writing

December 25, 2011

A few years ago an oil company chemicals unit spent a bundle reinventing from scratch a selective pesticide one of its own researchers had found five years before; he’d buried the news 25 pages deep in a hopeless gumbo of report prose that no one apparently could get through. Another, luckier company accidentally stumbled on [...]

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Does Your Writing Build a Good Image?

December 21, 2011

People are judged on the basis of who they appear to be in their writing, and if what they write is pompous or fuzzy or disorganized they will be perceived as all those things. Bad writing makes bright people look dumb. So it is important to be clear, concise and direct to the point when [...]

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Documents Produced in One Organization: External Documents

December 17, 2011

NAME OF DOCUMENT AND PURPOSE OF DOCUMENT Quotation – Letter giving price for a specific product, fabrication, or service. Claims adjustment – Letter granting or denying customer request to be given credit for defective goods. Beginning-of-year letter to important customers – Goodwill letter to major customers. Job description – Description of qualifications and duties of [...]

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Documents Produced in One Organization: Internal Documents

December 13, 2011

NAME OF DOCUMENT AND PURPOSE OF DOCUMENT Transmittal – Memo accompanying document, telling why it’s being forwarded to the receiver. Monthly or quarterly report – Report summarizing profitability, productivity, and problems during period. Used to plan activity for next month or quarter. Minutes of meeting – Summary of meeting, distributed to some people (including superiors) [...]

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The Documents That Writers in Organizations Write

December 9, 2011

People in organizations produce a large variety of documents. Letters, memos, and reports may be the best known, but they are not the only things writers in organizations write. Donald, manager of marketing communication, lists the items he produces: Those of us who make our living in business and technical writing create product overviews, sales [...]

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