January 30, 2012
The principles that help people be better managers also help them be better writers. If you’ve had courses in management, you’ll find many parallels between principles you’ve learned in those courses and the strategies this book recommends. If you haven’t yet studied management, this book will give you a head start on good management techniques. [...]
Read the full article →
January 14, 2012
Whatever the literal content of the words, every letter, memo, and report serves either to build or to undermine the image the reader has of the writer. The people who got the form letter printed in Figure 1.4 understood the basic point. But the letter failed because it was stuffy and selfish. Four different customers [...]
Read the full article →