April 19, 2010
1. Monopolize it, it’s important for you to reach an agreement with your family. Tell them I am looking for a job. I need your cooperation. You must keep your phone conversations to 5 minutes or less until I find a new job. The only alternative is to have a second phone installed – not [...]
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April 15, 2010
Lines that are so well-written and sparkling that they guarantee the reader will look at the rest of the ad. You want to “hook” readers and drag them in, make them read what you want the to read. Journalists use the same idea when they write a lead, an article’s first paragraph. Leads must be [...]
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