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Resume the Attack

March 5, 2011

You want to write to the ultimate authority each time you send out a resume. Or don’t bother sending one out at all. One unusually candid personnel interviewer says, “If you’re answering a want ad, pretend that you’re not. Instead of addressing your letter to the name on the advertisement, send it to the highest [...]

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Proven Techniques in Selling

November 3, 2010

When he responds you know you’ve found a common harmony. Keep sounding him out, little by little. You are actually building your sales talk on his “yes” sales answers. You may be flying partially blind but you can still make the sale. By asking questions you can judge your prospect as to IQ, education, language [...]

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Second Paragraph: The Sales Pitch

September 26, 2009

The objective of this section is to list the reasons why you are a great candidate for this job. Remember that list you made earlier in the chapter? This is where you get to use that information. Focus on what the recruiter is looking for and use some of the words from the advertisement as [...]

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Part II: RedHot Cover Letters That Say You're Hot

August 16, 2009

Disadvantages of a resume letter: One glaring typo or error and, for this employer, your whole life could wind up as a wad of recycled paper. Because this format is expected (conventional formatted letter plus a resume), the presentation must be outstanding or the letter risks boring the reader. The T-Letter: The New Champion My [...]

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Action Letters That Respond to Needs

August 12, 2009

The job letter family is easier to understand if you think of its members in two main groups: Reactive: Action letters that respond to needs Letters in this group are written when you know a job opening exists. These are reactive letters. Proactive: Action letters that initiate leads Letters in this group are written to [...]

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