From my first hostess call, I carried all my gifts in a basket decorated with bright artificial flowers and ribbons in harmonizing colors. When it rained I even had a red plastic raincoat for my basket and one for myself to match.

Today my hostesses carry gaily decorated baskets while making their calls. Each month we run a contest and award a prize for the most original decorated basket. The women are proud of their baskets and their beautiful decorations help make my business stand out from my competitors.

As one prospective customer once said: “I don’t remember the name of your company. But don’t your hostesses wear those pretty hats and carry those beautiful flowered baskets?

Shakespeare wrote: “Self-love, my liege, is not so vile a sin as self-neglecting.” If only more women could realize this.

The well-scrubbed look is appealing to everyone; the freshness of it, the awareness of it will help lift your spirits and release your sales power. People around you will be buoyed up by just looking at you. They will want to do business with you at first sight.

You would be shocked to know the number of women who show up for a job interview at my office just plain dirty and unkempt. Their slips hang out; their shoes are soiled; their hair hangs in strings. Of course, I have to turn them away. They are there to sell me on hiring them. If they look like this when they should be putting their best foot forward, I ask myself with a shudder, how will they look when I send them into people’s homes to represent me?

A daily bath or shower is a must for every woman. So is an underarm deodorant or antiperspirant. A semiweekly must is a manicure and a session with a depilatory. In hot weather shields also protect it as well.

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Salary Information

My advice is to leave out salary information, even when an ad specifically asks for it. You want to focus the reader’s attention on your in-depth experience and on the value you bring to the job, not on the cost.

Salary may also keep you from getting the interview. If it’s “too high” you won’t get in the door. If it’s “too low” the employer may conclude that you don’t have the skills or experience.

Yes, you are taking a chance; an employer may put resumes without salary information on the “No” pile. But a well-crafted resume will make you look like such a well-qualified candidate that the boss will say: “I want to meet this person!”

Leave salary discussions for the last item in your interview. Let your maturity, your experience, your accomplishments make you such an attractive candidate that salary negotiations become easy.

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The name of the institution and the degree awarded is all you need to go into: You don’t have to say you earned your degree in 1960. This should be enough:

B.S., Electrical Engineering, Pennsylvania State University

M.S., Electrical Engineering, Massachusetts Institute of Technology

However, if you earned a degree within the past 10 years, you can include the date. This shows you have enough gumption to go out and improve your educational credentials and keep your career current.

Any academic degree or even attendance at college means you automatically can eliminate mention of your elementary and high school.

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Your education provided you with a good start in life, but keep in mind that your most important assets are the experience you have gained and your accomplishments during the past 25 or more years.

That’s why you should emphasize your experience and maturity by giving top billing to experience. List your education last. (The young graduate with little experience will list educational achievements at the top of the resume.)

An exception: In some professions, educational credentials are an absolute must (for example, physicians or college professors). In these cases, place education at the top of the resume.

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School experience unless you went to a prestigious prep school. If you didn’t go to college, then mention that you’re a high school graduate. But don’t apologize for not going to college or having all the qualifications the employer has advertised; stress only the positive.

Class standing doesn’t matter unless it’s very high, but honors, scholarships, and awards all merit a mention.

So if you have a college degree:

• Omit information about high school.
• List the highest degree first.
• Give either the full name of the degree or initials. If you use initials, punctuate with periods (see examples).
• Omit the date of the degree.
• Give the full name of the college, but not the address.
• Resist the temptation to give too much detail. Include just the name of the degree (include the major if you think it will help) and honors (if you think they are significant). Omit your grade point average; after all, it was years ago.

Not everyone has degrees, but that lack doesn’t necessarily have to stand in your way to career success. Candidates must possess a B.S. in finance or accounting. Should have a minimum of one year managerial experience and a degree in accounting. College degree required. The ideal candidate will have a marketing degree. Position requires technical degree plus MBA.

These are all quotes from classified ads. (Ads, incidentally, are not the best resource for job hunters.) As I read these ads, I thought about the successful people, without degrees, whom I know. For example:

• The owner of a nationwide consulting firm
• The manager of a building components plant
• The president of a major store chain (he has a degree – but in pharmacy, not business management)

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Kinds of training that may have had value but don’t add much to your credentials include human relations, short courses on “how to be a better supervisor,” and telephone techniques.

What about Adult Education Courses?

You may want to include courses on computer skills, financial controls, and technical subjects. Omit the cake decorating, square dancing, and poetry courses.

RETURNING TO SCHOOL

Too old to learn? Don’t you believe it! No matter what your specialty, it’s a good idea to keep up with the current knowledge and skills of your profession.

If you don’t have a high school diploma (and even if you do) you might consider getting some extra training to add some pizazz to your resume. If you have thoughts about going back for more education, you’re not alone. Other adults are returning to the classroom in droves, and colleges and universities are seeking out older students with or without high school diplomas.

Today, institutions are offering older students:

• Specific counseling programs
• Adult-oriented courses
• The College Level Examination Program (CLEP) (credit for life and work experience)
• Scholarships or subsidies for senior citizens

But colleges aren’t the only choice if you’re considering going back to school for more training. Community adult education classes offer job-directed training in a wide range of areas, including computer programming, TV repair, accounting, and real estate. Correspondence schools offer independent study by mail. And don’t forget the community colleges and TV courses – check them out!

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Keep your clothes well organized. Lay out your clothes each night, even down to lipstick and earrings and changing your nail polish. In the scramble of the next morning you can merely slip into your clothes.

Here are a few tips on buying business clothes:

1. Know in advance what picture you want to create. Cut pictures out of women’s magazines that look to you like the kind of saleswoman you would like to be. Then when you find something similar in a shop, you will immediately recognize it because it was already familiar to you.
2. When you go shopping, wear what you’ll be wearing with the item. Remember there are many shades of the same color, so slip your accessories in a bag and take them along for color.
3. Since fit is 90% of the dress, have the alteration department fit your new outfit to you before you leave the store.
4. Above all, remember a costume is successful when people remember not the costume itself but the woman wearing it. That is charm.

Perhaps you feel everyone sees a doctor, dentist and optometrist regularly. It’s a statistic that more people die each year due to needless neglect than from automobile accidents. Isn’t this a shame? Our bodies are a very precious possession and need to be tended lovingly and regularly.

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Before you start any physical improvement program, it’s important to check your mental attitude. Ask yourself: Am I bright and cheerful? Do other people like to be around me? Do I refrain from complaining and telling about horrible problems? Instead, do I have an uplifting word and a smile for everyone?

We use several everyday phrases which reveal basic truths. For instance, “chin up,” “on your toes,” “down at the heels,” “open handed,” and “best foot forward” are merely physical descriptions of states of mind. How many times do you try to create a favorable impression for a sale.

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Here is a check list I use in training women to dress properly for selling: During the day, ask yourself:

1. Is my charm on straight? Do I have on enough but not too much makeup?
2. Are my clothes appropriate, attractive and comfortable – in that order?
3. Are my eyes bright and attentive?
4. Is my hair controlled and a pretty frame for my face?
5. Have I cared for my teeth? Is my smile radiant ?
6. Is my mind receptive and aware?
7. Is my posture erect and poised? Do I look at the sky instead of the ground?
8. Are my actions positive and poised? Have I prepared myself so that I feel sure of myself?
9. Do I feel a zest for selling today? Am I ready and eager to serve others?

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Alberta Job Shark

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With well-chosen words only to lose the effect by thoughtless, clumsy actions?

By your manner, by the way you walk, talk, sit, stand or eat you constantly reveal what you are. Even a swift glance can tell your customers your inner likes and dislikes regardless of what you may express in words. This is what “I can read your face” actually means.

Isn’t it interesting that all your emotional and mental attitudes are directly reflected in your appearance? Your expression tells whether you’ve had lemons for breakfast or good thoughts. Your posture and your walk tell if you are happy to be alive and eager to serve your customers or if you couldn’t care less and wish every last customer would go away and not bother you.

Are you so embroiled in yourself and your problems that you can’t even think about the other person you are there to serve? Then your sales power has broken down pitifully. Sales power, persuasion power, comes from getting outside of yourself and being in love with people – all kinds of people.

French women have a marvelous art of first getting dressed, then removing one piece of jewelry or one accessory. If you are ever in doubt as to what to wear, dress down.

The art of understatement pays off, for the effect you will create is a controlled balance of good taste. And good taste is no more than dressing appropriately for each business occasion – no matter what it may be.

Certain items are best kept for evening wear, such as rhinestones, heel-less slippers, strapless or decollete dresses. Customers like to buy from a woman who knows what they want.

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Alberta Job Shark

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