January 14, 2012
Whatever the literal content of the words, every letter, memo, and report serves either to build or to undermine the image the reader has of the writer. The people who got the form letter printed in Figure 1.4 understood the basic point. But the letter failed because it was stuffy and selfish. Four different customers [...]
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January 10, 2012
Bad writing takes longer to read. Studies have shown that up to 97% of our reading time is taken not in moving our eyes across the page but in trying to understand what we’re reading. How quickly we can do this is is determined by the difficulty of the subject matter and by the document’s [...]
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